- June 11, 2024
- by Linus Okorie, MFR
- CEOs Desk
- 504 Views
Networking is the key to cultivating career and business growth. As important as this is, these activities can be daunting for introverts because they require more cognitive effort. The thought of engaging in small talk, approaching strangers, and putting oneself out there in social settings can trigger feelings of anxiety and discomfort. This is why introverts don’t like attending events, especially without prior information. But contrary to popular belief, being introverted does not have to be a barrier to building meaningful connections.
Dear introverts, you can be great at networking. It's crucial to understand that shyness and introversion are not synonymous. While shyness involves a fear of negative evaluation, introversion simply reflects a preference for solitude and reflection. Introverts often thrive in solitary environments, drawing strength from introspection and deep thought.
“Shyness and introversion are not synonymous.” ~ Linus Okorie.
As introverts, our quieter demeanour should not be misconstrued as a lack of confidence or capability. Instead, we can harness our innate qualities to navigate networking opportunities with authenticity and purpose. To effectively network as an introvert, it's essential to practice the following:
Embrace Your Introversion
Understand that being introverted doesn't mean being shy or anti-social; it simply means that you gain energy from solitary activities and may feel drained after prolonged social interactions. Accepting and embracing your introverted nature will help you approach networking with confidence and authenticity. With this self-awareness and acceptance, you can embrace networking in your own way.
Set Clear Goals
Before attending any event, take some time to clarify your goals. What do you hope to achieve? This will help you focus your efforts and avoid wasting time and energy on unproductive conversations. For example, you may want to network to find a mentor, explore a career opportunity, or build a relationship with a specific person. Having a specific goal will also help you prepare your introduction, questions, and follow-up actions. This can help alleviate some of the anxiety associated with networking and provide a focus for your interactions.
Plan ahead
One of the best ways to overcome the anxiety and stress that introverts often feel when networking is to plan as much as possible. This means doing some research on the event, the attendees, the speakers, and the topics that will be discussed. You can also prepare some icebreakers, stories, and questions that you can use to start and maintain conversations. Arthur Ashe once said that self-confidence is an important key to success. Interestingly, an important key to self-confidence is preparation.
Start Small
Networking doesn't have to involve large, crowded events. Start small by reaching out to people in your existing circle – colleagues, classmates, or friends of friends. Coffee meetings or casual gatherings with a few individuals can be less overwhelming for introverts and provide opportunities for meaningful connections.
Additionally, choose quality over quantity. Our social media-driven society has trained us to value quantity over quality as we try to accumulate thousands of 'connections.' The most important part of networking is forming new relationships and not just amassing new contacts. Knowing this as an introvert, focus on forging strong bonds with the small number of people you can network with. And that’s more than just okay. One meaningful relationship can change your life in a way that 1,000 casual acquaintances perhaps never will.
Listen and Ask Questions
One of the greatest strengths of introverts is their ability to listen attentively. Use this to your advantage during networking interactions. Instead of focusing on talking about yourself, actively listen to what others have to say. Ask open-ended questions that encourage the other person to share their experiences, insights, and perspectives. This not only demonstrates genuine interest but also helps establish rapport and build trust.
Leverage Online Platforms
For introverts who may feel more comfortable communicating behind a screen, online networking platforms can be invaluable. Social media platforms like LinkedIn offer opportunities to connect with professionals in your field, join industry-specific groups, and participate in virtual discussions. This allows introverts to network on their terms, at their own pace, without the pressure of face-to-face interactions.
Follow Up
Networking doesn't end when the event is over. The most important part of networking is following up with the people you meet or contact. Follow up with the people you've met to nurture and maintain those connections. This means sending a thank-you note, feedback, a recommendation, or relevant resources that can add value to them. Building relationships takes time and effort, so be proactive in staying connected and continuing the conversation.
Remember, networking is not about being the loudest voice in the room or making the most connections. It's about building genuine relationships based on mutual respect and shared interests. This may require stepping out of your comfort zone, but it's entirely possible with the right mindset and approach. So go ahead, embrace your introverted nature, play to your strengths, approach networking with confidence, and watch your network flourish.
Networking is not about being the loudest voice in the room or making the most connections
Linus Okorie MFR is a leadership development expert spanning 27 years in the research, teaching and coaching of leadership in Africa and across the world. He is the CEO of the GOTNI Leadership Centre.
